On Page SEO

Use of  keyword Phrase during On Page SEO

    1. In the title tag at least one:– keep the keyword phrase as close to the beginning of the title tag as possible
  • Once prominently near the top of the page
    1. At least two or three times, including variations, in the body copy on the page. Perhaps a few more times if there’s a lot of text content. You may find additional value in using the keyword or variations more than this, but in our experience adding more instances of a term or phrase tends to have little or no impact on rankings.
    2. At least once in the alt attribute of an image on the page. This not only helps with web search but also image search, which can occasionally bring valuable traffic.
  • Once in the URL
  1. At least once in the meta description tag – Note that the meta description tag does not get used by the engines for rankings, but rather helps to attract clicks by searchers reading the results page, as the meta description becomes the snippet of text used by the search engines.

Note: And you should generally not use keywords in link anchor text pointing to other pages on your site; this is known as Keyword Cannibalization.

Title Tag Format

Optimal Format

Primary Keyword – Secondary Keyword | Brand Name

Means start tile with your keyword

Link Building strategy:-

  1. Get your customers to link to you
  2. Build a company blog; make it a valuable, informative, and entertaining resource
  3. Create content that inspires viral sharing and natural linking
  4. Be newsworthy

Search Engine tools

  1. Sitemap
  2. Robots.txt
  3. Meta Robots
  4. Rel=”Nofollow”
  5. Rel=”canonical”

Often, two or more copies of the exact same content appear on your website under different URLs. For example, the following URLs can all refer to a single homepage:

  • http://www.example.com/
  • http://www.example.com/default.asp
  • http://example.com/
  • http://example.com/default.asp
  • http://Example.com/Default.asp

To search engines, these appear as five separate pages. Because the content is identical on each page, this can cause the search engines to devalue the content and its potential rankings.

The canonical tag solves this problem by telling search robots which page is the singular, authoritative version that should count in web results.

  • An Example of rel=”canonical” for the URL http://example.com/default.asp
  • <html>
  •  <head>
  •    <title>The Best Webpage on the Internet</title>
  •    <link rel=”canonical” href=”http://www.example.com”>
  •  </head>
  •  <body>
  •    <h1>Hello World</h1>
  •  </body>
  • </html>

In the example above, rel=canonical tells robots that this page is a copy of http://www.example.com, and should consider the latter URL as the canonical and authoritative one.

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