What is responsive web design ?

According to wikipedia “Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)”

 

Why web design should be responsive ?

As RWD approach explains these days more people using their smartphones, tablets, Laptops, Desktops to browse the internet, it has become increasingly important to create a website that works across all these multiple devices that’s why we require responsive web design.

 

What are the benefits of responsive design ?

We have multiple benefits of responsive web design. A step by step description available below.

 

A. Super flexible

Responsive sites are fluidic in terms of content, which moves freely across all screen resolutions and all devices. Both the grids and the images are fluid just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on all device screens. So this feature provides Improved user experience.

 

B. Cost Effective

Responsive design also cost effective cause single site can serve all devices so you never need another version of your site for different platforms and devices. It is easy to manage and will reduce management costs for different platform . Single site for all device’s and platforms with single url.

 

C. Improve mobile search rankings

In this case where the preference of Google comes into play. Mobile searches have almost   overtaken Web searches in all over the world and Google ranks URLs optimised for mobile higher in rank as far as mobile searches are concerned. Therefore a responsive design, which is best for mobile search, is also the best for your SEO.

 

D. Reduces time to get a page loaded

All pages and images are responsive so they will not take too much load time on all devices, cause page and it’s content already managed according to devices.

 

E. No risk of duplicity

Single site, single url, single content will reduce duplicity.